How Much Does TikTok Pay You? (+Free TikTok Money Calculator)

Ever wondered how much TikTok pays its creators? With the rise of social media stars like Khaby Lame, Miss Excel, and Addison Rae, it’s clear that there’s big money to be made on this rapidly growing platform.

In this comprehensive guide, we will delve deep into the world of TikTok monetization to give you a clear picture of how much you can earn as a TikTok creator and how to increase your earnings.

Understanding TikTok Monetization

While the hefty sums that TikTok’s top creators earn are not the norm, there’s still a good chunk of money to be made by creators and influencers on this platform. However, the wide range of potential earnings makes it challenging to pinpoint an exact figure.

In the past few years, TikTok has launched several programs that enable creators to earn money directly from the app. The Creator Rewards Program is one such offering that pays creators based on views. Reports suggest that TikTok pays around $0.50 to $1 per 1,000 views through this program.

Exploring the Creator Rewards Program

The Creator Rewards Program, first launched in 2023 as the “Creativity Program Beta,” is designed to financially reward creators for producing high-quality, original content. TikTok claims that creators can earn up to 20 times the amount they were making through the now-defunct Creator Fund via this program.

“Creator earnings have jumped 250% from September 2023 to March 2024, and the number of creators making $50,000 a month has nearly doubled.” – TikTok Press Release

The program is currently available to eligible creators in select countries, including the U.S., Brazil, France, Germany, Japan, Korea, and the U.K. The platform plans to make the program accessible to more creators globally in the future.

Calculating Your TikTok Earnings

Use our TikTok Money Calculator to estimate your potential earnings from the TikTok Creator Rewards Program.

Diversifying Your TikTok Income Streams

In addition to the Creator Rewards Program, there are several other ways to monetize your TikTok presence:

Create and sell digital products: This could include templates, ebooks, or any other product that can be sold online as a downloadable file. The digital media market is set to reach $560 billion in 2024, which means there’s a huge potential for earnings in this sector.

Go live on TikTok: TikTok’s LIVE Gifting feature allows creators to monetize their live sessions by receiving virtual gifts from fans, which can be exchanged for money.

Partner with brands: Brand partnerships are a popular way to earn money on TikTok. Brands pay content creators to promote their products or services through sponsored content.

Become an affiliate marketer: TikTok’s affiliate program allows creators to earn commission by promoting products and brands they love.

Create user-generated content (UGC) for brands: UGC creators are paid by brands to create content that mimics the authenticity of true user-created content.

Create a Series: Launched in 2023, Series allows creators to share exclusive content with their audience for a fee.

Apply for the TikTok Effect Creator Rewards: This program rewards creators for making innovative VR effects that perform well on the platform.

Sell merch: Selling merchandise is a great way to engage and monetize your TikTok following. It’s easier than ever to start selling merch as a creator, thanks to the many print-on-demand services available online.

Tips for Maximizing Your TikTok Earnings

Here are a few tips to help you make the most money possible on TikTok:

Create engaging content: Audience engagement is crucial for successful creators. Create catchy hooks, start conversations, and ask questions to engage your audience.

Post consistently: A regular posting schedule not only keeps your audience engaged but also shows potential brand partners that you’re diligent and serious about your work.

Optimize your profile: Add relevant hashtags and keywords to your profile bio, and link to your other social channels to increase your TikTok presence and boost your follower count.

So, how much can you really earn on TikTok? There’s no definitive answer. It ultimately depends on the quality of your content, your understanding of the platform, and your willingness to explore all the monetization options available to you.

Ready to start earning? Check out our free guide on How To Make Money on TikTok for more tips.


How much does TikTok pay per 1,000 views? Top creators claim that through the Creator Rewards Programme, TikTok pays between $0.50 and $1 for every 1,000 views.

What is TikTok’s payment for a million views?
 Doing the math from the above rates, creators can earn between $500 to $1,000 per 1 million views through the Creator Rewards Program.

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