The world of social media has transformed into a lucrative business landscape offering myriad opportunities for content creators. Among these platforms, TikTok has emerged as a popular choice for many. This article explores the earning potential on TikTok, shedding light on how much TikTok pays its creators, various monetization mechanisms, and more.
TikTok: A Digital Goldmine?
Imagine this: You planned to spend just 10 minutes on TikTok, but two hours later you find yourself still engrossed in scrolling through the endless feed.
TikTok, with its diverse content and user-friendly interface, makes it easy for users to lose track of time. The app is said to command an average daily attention span of 68 minutes per user. However, what does this signify for the authors? How does TikTok compensate its content creators?
If you’re curious about how much TikTok rewards its creators for the endless stream of entertainment, you’re at the right place. Let’s dive in to uncover the details.
TikTok’s Payout Structure: An Overview
While TikTok is one of the fastest-growing and most-used platforms globally, it might not be the most generous one when it comes to paying its creators. Several popular creators, including Mr. Beast and Hank Green, have expressed concerns about the platform’s compensation model and the relatively low payout amounts.
TikTok is estimated to offer about 2 to 4 cents per 1,000 views on a video. This payout is possible thanks to the TikTok Creator Fund.
The TikTok Creator Fund: A Lifeline for Creators
The TikTok Creator Fund is a program designed to financially support eligible creators on the platform. With a committed fund of $300 million, the program promotes the creation of short-form TikTok videos.
But that’s not all! If you’re into making long-form TikTok videos, there’s a program for you too. Let’s delve deeper into the details.
Understanding the Eligibility Criteria for the Creator Fund
Artists who want to be eligible for the Creator Fund must:
Have your headquarters in the US, UK, Germany, France, Spain, or Italy.
Be at least 18 years old.
Have a minimum of 10,000 followers.
Achieve 100,000 or more views on your video in the last 30 days.
Comply with TikTok’s Community Guidelines.
How to Join The Creator Fund
To apply for this fund, log into your TikTok account, navigate to your account settings, select “Creator Tools”, and under “Creator Next”, you will find the “Creator Fund”. You can submit your application from there.
TikTok’s Creativity Program Beta: Catering to Long-Form Content Creators
TikTok’s Creativity Program Beta is designed for creators who prefer making long-form content. According to TikTok, these videos are characterized by their high-quality and extended run time. This program offers creators an opportunity to earn rewards as they create and publish longer video content.
Note: If you’re already a part of the Creator Fund and decide to join the Creativity Program Beta, you won’t be able to switch back to the Creator Fund.
Eligibility Criteria for the Creativity Program
In order to be eligible for the Creativity Programme, artists must:
Have your headquarters in the US, UK, Germany, France, Spain, or Italy.
Have at least eighteen years old.
Obtain ten thousand or more followers.
Achieve 100,000 or more views on your video in the last 30 days.
Comply with TikTok’s Community Guidelines.
How to Join The Creator Program
If you’re already enrolled in the Creator Fund, you can switch to the Creativity Program by following these steps:
Open the TikTok app and tap ‘Profile’.
Tap the Menu button (☰), then ‘Settings’.
Tap ‘Creator tools’ and then ‘Creator Fund’.
Tap ‘Switch’ at the bottom of the page.
If you are not a part of the original Creator Fund at this time:
Open the TikTok app and tap ‘Profile’.
Tap the Menu button (☰), then ‘Settings’.
Tap ‘Creator tools’ and then ‘Creativity Program’.
You will be informed about the status of your application within three days of applying.
Factors Determining TikTok Creator Earnings
The amount TikTok creators earn is based on a combination of factors:
Number of views.
Authenticity of the views.
Level of audience engagement.
Volume of content being published.
While some creators argue that this model could use some improvements, the key takeaway is that the more videos you create, the more money you can potentially earn.
To put things into perspective, the Creator Fund pays around 2 to 4 cents per 1,000 views. So, if a video garners one million views, creators can earn between $20 to $40. If a video becomes viral and gets 10 million views, creators can make between $200 to $400 from the Creator Fund.
Note: Not all videos are eligible for the Creator Fund. Videos made before your acceptance into the fund, along with livestreams, duets, and stitches, are not considered.
The beauty of TikTok’s Creator Fund is that there’s no cap on your potential earnings — it all depends on the number of views your videos attract.
How Much Does TikTok Pay?
How much do TikTokers make per 1,000 views?It’s estimated that the Creator Fund pays around 2 to 4 cents per 1,000 views.How much money does one million TikTok views make?A creator with one million views could make between $20 to $40.How Much Does TikTok Creator Fund Pay?The Creator Fund uses a combination of factors to determine each payment.How Much Money Can a Viral TikTok Video Make?A viral video with 10 million views could earn $200 to $400 from the Creator Fund.
These figures suggest that these creators are earning significantly more outside the TikTok Creator Fund. Typically, 30% to 50% of a TikToker’s earnings come from sponsored posts and brand partnerships, with some charging $100,000 to $250,000 per post.
Alternative Monetization Avenues on TikTok
While the Creator Fund can contribute a small steady income, it’s not likely to make you a millionaire overnight. Therefore, creators need to explore other avenues to maximize their income. Here are a few popular ways to monetize your TikTok presence:
Creator Marketplace
The Creator Marketplace is a TikTok platform that connects brands and influencers with the same niche for collaborations.
Gifts and Tips
Encourage your followers to send you tips or gifts during live streams. Viewers can tip a maximum of $100 per transaction, with a daily cap of $500 per viewer. However, each viewer can’t make more than 100 tips per day.
Collaborations, Sponsorships, and Brand Partnerships
Reach out to brands for collaborations and partnerships. They can pay you to showcase their products on TikTok. Sponsorships and collaborations can be highly lucrative as brands are eager to work with creators who can reach their target audience.
Affiliate Marketing
Use affiliate links in your product and service recommendations to earn a commission. Finding a suitable affiliate marketing program is also straightforward. Start with a Google search with the industry you’d like to produce content for, and include the words “+ affiliate program�.
Sell Merchandise
Launch your merchandise and promote it to your followers.
Create Your Own Video Platform
Create your own video-on-demand platform and charge members for access to exclusive content. This model works well for creators across various niches, enabling them to sell their video content as monthly subscriptions or even live streams to viewers worldwide.
User Generated Content (UGC)
UGC is a booming industry that almost any creator can break into. Brands are keen to work with creators who embody their values and can reach their ideal audience. You can start exploring brand collaborations by identifying companies that resonate with your ethos and content style. Reach out to them with thoughtful proposals for partnerships or sponsorships, highlighting how you can create engaging UGC that appeals to your audience while promoting their brand.
Wrapping Up
While the TikTok Creator Fund might not make you a millionaire, it can offer a steady passive income. And if you’re successful enough, you might find other TikTokers asking you, “How much does TikTok pay you?”
Finally, if you’re interested in creating your own video-on-demand platform to share exclusive content, consider starting a free trial with Uscreen to explore everything it can offer you.
Remember, the sky’s the limit when it comes to earning on TikTok — it all depends on how many views you can attract with your creative content!
About the author:
This article was written by a seasoned content marketer who loves to explore the latest insights, tips, and trends in the world of digital marketing and membership businesses. When not writing, you can find the author sipping on a sugar-free Red Bull, listening to a true-crime podcast, or starting a new knitting project.
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